Matt started in the world of cycling in 2003, after years of climbing and mountaineering, he discovered how much fun could be had on bikes and that was pretty much it from there in. He got his first job in the industry at 15 and has only worked outside of it for a year since then. He has swept floors, cleaned his share of bikes, coached and managed shops and workshops.

Matt has had a fun/recreational dip into Enduro, Downhill and 4x riding. With a good group of friends he found it fun though results were distinctly average! However now he loves exploring new terrain and discovering newly scratched in trails within the local area and into South Wales. He can easily have his arm twisted into a good few uplift days where Matt tries his hardest to keep up with his mates and pretend he’s not terrified of the bigger features. Regularly he can be seen with Robyn, Scout & Buster on the local gold around the shop. He never needs much of an excuse for a coffee or ice cream stop.

He started Dirt Works with a desire to have a core bike shop with high end servicing and customer service at the heart of it. He just wanted to create the kind of bike shop he’d want to walk into. He stays strong to this ethos today, only stocking selected items from brands he trusts.

If not out on his bike he’ll be fiddling with the car and van or dreaming of powder turns on his snowboard.